The AI system that turns hesitant guests into confident cocktail buyers. Built exclusively for independent bars where cocktails actually matter.
Watch: Custom Cocktails in a live venue
Guest flow · Staff dashboard · Why it works from night one
Postcode availability
Limited areas remaining this month — one bar per postcode, no exceptions
Currently live in partnership with
Due to postcode exclusivity, Custom Cocktails can only accept one venue per area. We don't take on every bar that applies. This system is specifically for independent bar owners where cocktails are a genuine revenue line — not a footnote. If your bar does meaningful cocktail volume and you want more of it, without adding headcount or retainer costs — read the rest of this page carefully. If cocktails are an afterthought on your menu, this page isn't for you and applying would be a waste of both our time.
See if your bar qualifies →There’s no retainer. No setup fee. Not a penny until Custom Cocktails has served cocktails in your venue and made you money. That’s not a marketing line — it’s the entire financial structure of the deal.
See if your bar qualifies →You’re right to be sceptical. You’ve heard promises like this before — from marketing agencies that charged a monthly retainer and delivered nothing, from apps that required weeks of staff adoption and were quietly ignored, from consultants who gave you advice that didn’t translate to a live service environment. Here’s why all of that didn’t work.
They were all solving the wrong problem.
Custom Cocktails is the only system built to fix the exact ten-second window where the cocktail sale is won or lost. Not the marketing. Not the menu design. Not the staff briefing. The moment a guest can’t decide — and needs something to guide them to a drink they’ll actually want.
From The Desk Of Max Greenhalgh, [Your Venue], [Your City].
[Day], [Month] [Year].
I spent three years working behind the bar. And I watched the same thing happen every single shift.
A table would sit down, pick up the cocktail menu, scan it for ten seconds — and then the conversation every bar owner dreads would begin.
“What’s good here?” “I don’t know, what do you normally drink?” “I’m not sure... just get me a Peroni.”
That’s the moment. That’s where the sale is lost. Not because the cocktails were bad. Not because of price. Not because of service. Because the guest couldn’t figure out what to order — and the easiest thing to do was default to something familiar and low-margin.
I’ve seen menus with 40 cocktails that still feel impenetrable in a live venue. I’ve seen talented bartenders stretched too thin to walk every table through a proper recommendation. I’ve seen bar managers stare at Monday morning numbers wondering why cocktail sales were soft — when a packed Saturday had just happened.
The problem isn’t the product. The problem is the buying moment.
Static menus were designed for a different world. They assume guests arrive knowing what they want. They assume staff have time to guide every table. They assume the decision is easy. None of that is true in a busy bar on a Friday night.
So I built something to fix that exact moment. When a guest hesitates, Custom Cocktails steps in. Scan the QR. Answer nine quick questions about taste and mood. Get a cocktail recommendation built around exactly what they like — using only your live stock. The order goes to your staff tablet. They make it and serve it.
The first weekend I tested it, cocktail sales went up 30%. Not from more footfall. From the guests who were already sitting in the room, ordering with confidence instead of defaulting to beer.
That test changed everything.
The model I built is commission-only because I wanted skin in the game. I only earn when your bar earns. That means I’m not another SaaS business charging you a monthly retainer whether the system works or not. If Custom Cocktails isn’t selling, I’m not making money either. Our incentives are completely aligned.
I only take on bars where cocktails genuinely matter — because that’s where this works. If you run a beer-first venue, this isn’t for you, and I’ll tell you that plainly. But if cocktails are real to your identity and your margin, and you want more of them sold every night without adding risk or headcount — read on, and apply below.
It’s not your cocktails. Not your prices. Not your team. It’s how guests decide — and what happens when they can’t.
Bars don’t lose cocktail revenue because of bad drinks.
They lose it because guests hesitate — and no one catches them.
Four steps. Sixty seconds. A cocktail the guest actually wants — and an order your staff actually receive.
This is not a generic tech install. Here’s specifically what happens — and what changes — when Custom Cocktails goes live in your venue.
Still reading? Good. That means cocktails matter to your bar. Take 90 seconds to apply. Max reviews every application personally and responds within 48 hours.
See if your bar qualifies →Be honest about which category your venue fits. We’d rather you self-select accurately now than waste time on both sides.
These are real partner venues. Numbers are verified. We only report what we can confirm.
* Results vary by venue, placement, and staff adoption. All figures are from live partner venues. Further case studies available during application review.
Your guests sit down, pick up the cocktail menu, hesitate, can’t figure out what to order, and default to a lager. You lose a £12 cocktail sale you’ll never get back. Multiply that by 20 tables on a busy Friday. That’s £240 in one night. £12,000 a year. From guests who were already in the room, already willing to spend more.
Every undecided guest sees a QR code. They scan it. Answer nine quick questions. Get a cocktail recommendation that fits exactly what they like. They order with confidence. Your staff make it and serve it. You keep 85% of every sale — on a drink that wouldn’t have been ordered at all.
Both outcomes use the same venue. The same staff. The same cocktail menu. The same guests. The only difference is what happens in the ten seconds when a guest can’t decide.
See if your bar qualifies →15% commission. No retainer. Not a penny until you’ve already made money. One bar per postcode. That’s the deal.
See if your bar qualifies →This is not a SaaS login you configure yourself. It’s a full installation built around your venue, your stock, and your team.
No upfront costs. No monthly fees. No risk on your side. Commission only — because our incentives are completely aligned: the more cocktails you sell, the more we both earn.
There is no subscription fee. No setup cost. No monthly retainer. No minimum charge. Not a single penny leaves your account because of Custom Cocktails — until Custom Cocktails has already served a cocktail in your venue, earned you revenue, and settled 85% of that sale to you.
The first pound Custom Cocktails ever takes is 15% of a cocktail you’ve already sold and already been paid for.
This is not a standard SaaS promise with fine print buried in a contract. This is literally how the financial model works. There is no other charge. There is no other mechanism. You cannot lose money by partnering with Custom Cocktails — because the only cost structure is a percentage of revenue you’ve already received.
I built it this way deliberately. I’ve seen too many bars sign retainers with agencies that charge whether the system works or not. I didn’t want that relationship. I wanted to be on your side of the table — earning when you earn, and earning nothing when I haven’t delivered results.
That’s the promise. And unlike most promises in hospitality tech, the commercial model enforces it automatically.
We don’t work with every bar. We work with the right ones. Read this honestly before applying.
Takes 90 seconds. Max reviews every application personally. If there’s a fit, he’ll be in touch within 48 hours to map your baseline and show you exactly what to expect.
Max will review your venue and be in touch within 48 hours if there’s a fit. Check your inbox.
You already have the venue. The cocktails. The team. Custom Cocktails fixes the one moment where the sale is being lost — and it does it on commission, with no financial risk to you whatsoever.