ABOUTFOUNDER-LED

Built behind the bar — built to sell cocktails.

Custom Cocktails turns indecision into confident orders. Guests scan, answer 9 quick questions, and get matched to a cocktail they’ll actually love — sent straight to a tablet behind the bar.

Live in venues across the UK • 600+ cocktails sold • 92% success rate
12 venues live
UK-wide deployments
£6,000+ sales
Tracked cocktail revenue
600+ sold
Custom cocktails served
92% success
Matched drink enjoyed
SCAN → MATCH → MAKE Built for Friday
Conversion layer
Fast
Simple
9
Questions
1
Match
iPad
Fulfilment
RESULT
More cocktails, fewer misses
First drink right → the rest of the night follows.
Tip: Replace this panel with a founder photo / behind-the-bar image whenever you’re ready.
THE MOMENT IT CLICKED

I watched the same profit leak every weekend.

I’m Max — founder of Custom Cocktails. I worked behind the bar at Cosmopolitan (Chorley) for 3 years. Every single week I watched customers freeze at the menu, panic-pick something “safe”… or walk away from cocktails entirely.

One day my boss said something that stuck:

DIRECT QUOTE

“We need a way to get more people in, keep them longer, and get them spending more while they’re here.”

That was my lightbulb moment.

I built a rough prototype and tested it in the bar. On a slow Friday (mid-month, raining, no DJs, no occasion), we sold 30 custom cocktails in one night — roughly +30% — adding ~£300 to a night that normally would’ve been dead.

Then I asked the obvious question: If it works here… does it work anywhere?
Three years of building, testing and refining later — it does.

Drop founder photo here
WHAT WE DO

Not a menu redesign. A conversion layer.

Custom Cocktails is built for cocktail-focused venues that want more revenue without extra staff or extra stock.

This isn’t an EPOS clone. It’s not a gimmick. And it’s definitely not “another rep with a product”.

It’s a simple system that makes choosing a cocktail effortless — so more guests start with cocktails, enjoy the first one, and stay for another.

HOW IT WORKS

Scan → Match → Make.

1
Scan

Guests scan a QR code at the table or bar.

2
Match

They answer 9 quick personality questions. The system generates a bespoke cocktail matched to their preferences.

3
Make

The recipe is sent to a tablet (iPad) behind the bar. Your bartender makes the drink — clean, simple, fast.

High-speed decision-making for high-margin orders.
PROOF

Built in real bars, not in theory.

12 venues live
UK-wide
£6,000+ sales
Generated
600+ cocktails
Sold
92% success
Hit-rate
Most guests don’t need “more options” — they need the right option, fast.
Customer feedback messages after trying matched cocktails
Real customer reactions from launch nights — “this is me in drink form” is the standard.
WHY IT WORKS

The enemy is indecision. We remove it.

Speed
Customers choose fast, even on busy nights.
Originality
Guests stop defaulting to “the usual” and try something made for them.
Creativity
Bespoke recipes that feel like an experience, not a transaction.
Hyper-personalised
It doesn’t guess what’s popular — it matches what they’ll enjoy.
Closer: When the first drink hits, the rest of the night follows.
THE RULE

One bar per postcode.

We only work with one venue per postcode.
If we’re building the reputation + results in an area, we protect it. Exclusivity isn’t a gimmick — it’s how you win locally.

Check availability for your area
We’ll confirm in the demo whether your postcode is open.
FIT MATTERS

We’re not for every venue — by design.

Best fit venues
  • Independent cocktail bar
  • £3–5k/week revenue range
  • Under 100 seats
  • Cocktail-focused
  • Owner-operator mindset (wants a system, not magic)
Not for
  • Taprooms / pubs / cafés
  • “Save my bar” turnaround situations
  • Freebie hunters expecting the world
  • Venues unwilling to implement simple launch basics
We don’t save bars. We improve good ones.
BUILT BY AN OPERATOR

Bartender brain + builder hands.

I’m ex-bartender, bar manager, and a lifelong builder. I studied business, engineering and 3D design — and I’ve spent the last three years turning one bar problem into a repeatable system.

Custom Cocktails is what happens when you combine real hospitality experience with real product thinking.

Want to see it running in your venue?

If you’re cocktail-focused and you want a system that increases orders without adding headcount, book a live demo. We’ll show you how the flow works and whether your postcode is available.

Fast fit check + rollout plan
If it’s not a fit, we’ll tell you fast.