WHY THIS EXISTS
The truth is, the game has changed in 2026.
It’s harder than ever to stand out, get customers through the door, and get them spending.
THE FEELING
That on-edge Friday evening
Wondering if this will be one of those lucky weeks where your bar is full…
or another early finish because there aren’t enough customers.
WHY OWNERS FEEL STUCK
Volatile nights, shrinking demand
The amount of drinkers going out each weekend is shrinking.
The ones who do go out have no reason to choose your bar over the competition.
THE SQUEEZE
Costs keep running whether customers show up or not
Looking around at staff costing money each hour that passes without anyone coming in,
wondering whether to send one home.
THE OTHER PROBLEM
Most “solutions” don’t actually deliver
Big brands promise their product will sell off the shelf but don’t deliver —
and disappear with you as another number on their tick-list.
No one else has cracked the code (like we have) for getting consistent, high-margin sales each week
and making sure customers spend enough with you.
THE OUTCOME
Every customer spends enough
An extra cash injection so you can pay staff what they deserve, pay off bills,
take a much needed holiday — or spend more on events (DJs, decoration, refurb, etc).
THE REAL GAME
Build a bulletproof bar
One that consistently brings in customers and has them spend more than enough
without needing to run a new event or promotion each week.
GOOD NEWS
We now have the 2026 blueprint
Whether you own a Cocktail Bar, Wine Bar, Hotel Bar, Pub or Restaurant…
we’ve figured out exactly what holds back cocktail sales in each model and created the solution that can be used in any of these bars.
After meeting with bar owners all over the UK (yes, I actually spent 3 months travelling to bars all over the UK last year),
we now have tested and refined our way to the exact 2026 blueprint to go from volatile to packed in record time.