LEGALMEASUREMENT
Measurement rules & policies.
This page explains how “uplift” is measured, what the launch challenge means, and how responsibilities are split between Custom Cocktails and the venue.
IMPORTANT
This is not legal advice
This page is a practical template for your website. For a final, venue-signed agreement, have a solicitor review your terms.
SUMMARY
Live
Baseline: agreed prior window (default prior 4 weeks), like-for-like.
Launch: agreed Fri–Sun (or chosen dates) with agreed placement plan.
Data: POS/export reports are source-of-truth for revenue/order metrics.
Challenge: if uplift rules aren’t met, commission can be waived for that period.
Compliance: venue remains responsible for alcohol service, ID checks, and licensing.
Last updated: January 7, 2026
Launch-weekend challenge
Plain-English terms for “win your money back / commission-free” promos.
PROMO TERMS
Beat baseline — or the period can be commission-free
Where advertised, the “challenge” means: for the agreed measurement period, if the venue does not achieve uplift against the agreed baseline
and the execution requirements below were followed, then Custom Cocktails may waive its commission for that measurement period.
This does not include venue costs, staffing, stock, or third-party fees.
What counts as “commission-free”
Commission-free means the Custom Cocktails commission for the specific measurement period is reduced to £0. It does not include refunds of any
physical setup pack, devices, printing, QR boards, staffing costs, stock, or other venue overheads.
Eligibility
Eligibility depends on qualification, venue fit, and agreement of baseline + measurement dates in advance. We may limit availability
(e.g., one venue per postcode).
Execution requirements
The placement plan and staff prompts must be followed (minimum QR placement, visibility, and staff mention frequency) for results to be comparable.
If execution deviates materially, the challenge may be paused or rescheduled.
Evidence
POS exports / sales reports for the relevant periods are required to calculate uplift. If data is unavailable or incomplete, uplift cannot be verified.
FAIRNESS
We only compare like-for-like
We avoid misleading comparisons. If baseline weeks include an outlier (major event, closure, stock outage, menu reset) we’ll agree a comparable window
before launch.
Measurement rules
How we define baseline, measurement periods, and “uplift”.
Baseline window
Default: prior 4 weeks. We may use a different comparable period if agreed in writing (e.g., seasonality, closures, one-off events).
Measurement period
Default: Fri–Sun “launch weekend” (or agreed dates). Measured using the same time boundaries as the baseline.
Placement plan
QR placement locations + staff prompts are agreed before launch. If placement changes, comparisons may be invalid.
CALCULATION
What “uplift” means
Uplift is the difference between the agreed baseline and the measurement period for agreed metrics.
Metrics may include (as agreed): cocktail revenue, cocktail orders, cocktail share,
and/or average cocktail price. Source-of-truth is the venue’s POS/export reports.
Source of truth
Venue POS reports (or agreed reporting tool) are the source-of-truth for revenue/order metrics. If POS categories are inconsistent, the venue agrees
to map categories (e.g., what counts as “cocktail”) before measurement.
What can invalidate a comparison
Material differences can invalidate a comparison: major events, abnormal promotions/discounting, closures, stock outages, menu changes that reclassify items,
significant staffing changes, or changes to opening hours. If this happens, we’ll reschedule measurement to a comparable period.
Reporting timeline
Where possible, uplift reporting is shared within 7 days of the measurement period end, after receiving complete POS exports for both baseline and measurement periods.
No guaranteed outcome
Outcomes vary by venue, execution, placement, pricing, and service. Any numbers shown on the website are examples and not a promise of identical results.
Venue responsibilities
Who is responsible for what (keeps liability clean).
IMPORTANT
The venue controls alcohol service
Custom Cocktails provides a digital recommendation + ordering workflow. The venue remains solely responsible for alcohol service, licensing compliance,
age verification/ID checks, and safe service policies.
Age / licensing
The venue is responsible for verifying legal drinking age and complying with licensing rules. Our app is not intended for under-18s.
Allergens + ingredients
The venue is responsible for ingredient accuracy, allergen information, substitutions, and safe preparation. Recipes are recommendations and may require bartender judgement.
Staff execution
The venue is responsible for staff training, service quality, and following the placement plan + prompts during measurement periods.
SAFETY
No medical claims
We do not provide medical advice. Any taste preferences or quiz answers are used for flavour matching only. The venue should not serve drinks to patrons where it would be unsafe or unlawful.
Privacy (high-level)
A simple, readable summary. Add a full privacy policy later if you want.
What we collect
Venue contact details (when you apply/book). In-app: quiz answers and usage events used to generate recommendations and improve matching.
What we don’t want
Don’t submit sensitive personal data (health, medical conditions, etc.). The quiz is designed for taste matching, not health profiling.
Retention
We retain data only as long as needed to operate the service, measure results, and comply with legal/financial obligations. We may aggregate/anonymise.
UK GDPR
Data processing
We process personal data to provide the service (performance of a contract), for legitimate interests (service improvement and analytics),
and where required, consent (e.g., marketing). For requests (access/deletion), email info@custom-cocktails.co.uk.
Liability & disclaimers
Written to reduce risk while staying fair and readable.
DISCLAIMERS
Service provided “as is”
Custom Cocktails provides software, workflows, and recommendations. We do not guarantee specific commercial outcomes.
Any examples on the website are illustrative and results vary by venue and execution.
Alcohol service is the venue’s responsibility
The venue is solely responsible for alcohol service decisions, licensing compliance, refusing service, age verification, and safe service. Custom Cocktails is not a licensed seller of alcohol.
Tech availability
We aim for high availability but outages can occur (network, device, hosting, third-party services). We are not liable for downtime outside our reasonable control.
Limitation of liability
To the maximum extent permitted by law, Custom Cocktails will not be liable for indirect or consequential loss, loss of profits, loss of revenue, loss of goodwill,
or business interruption. Our total liability (in contract, tort, negligence or otherwise) is limited to the total fees/commission paid to Custom Cocktails by the venue
in the 3 months preceding the event giving rise to the claim.
Nothing limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded by law.
Nothing limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded by law.
Third-party links and tools
We may link to third-party sites/tools (e.g., POS exports, booking tools). We are not responsible for third-party services, terms, or outages.
COPYRIGHT
IP + usage
Custom Cocktails retains all rights in the software, matching system, and materials. The venue receives a limited licence to use the service during the engagement.
Venues retain their own brand assets and menus.
GOVERNING LAW
UK
These website terms are governed by the laws of England and Wales. Venue contracts may add venue-specific terms agreed in writing.
Want the exact rules for your venue?
We confirm baseline + measurement dates before launch.
Questions? Email info@custom-cocktails.co.uk